Honest D2C Pricing vs Inflated MRP Discounts: Uncovering Retail Luggage Tactics

Traditional retail luggage brands inflate Maximum Retail Prices (MRPs) to ₹12,000–₹16,000 so they can advertise permanent "70% OFF" sale badges.

MYKASE operates on a transparent Direct-to-Consumer (D2C) model, investing directly in premium 100% Virgin Polypropylene shells, anti-theft double-coil zippers, 8 x 360° spinner wheels, and TSA locks at honest factory-direct pricing.

1. Value Model Comparison

- Traditional Retail Model: 50% distributor markups, retail store rent, inflated MRP tricks. - MYKASE D2C Model: Direct shipping, transparent pricing, superior material engineering.

Explore the MYKASE luggage features and shop the full MYKASE collection.